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Whoever sent back this tweet in response deserves a raise and the "Employee of the Month" We're sorry for your disappointment.- American Airlines June 15, 2015 pride, AA temporarily changed its Twitter avatar to a rainbow flag logo. Twitter user Nathan Lorick, director of evangelism for the Southern Baptists of Texas Convention, was complaining about the airline's history with frequent delays when the company's customer service/social media folks reached out to him to apologize.ĭuring the back and forth, Lorick noticed the airlines Pride logo and asked "What's the deal withe rainbow colored image?" After they told him it was for Pride month, Lorick replied with, "Seems like a poor choice for a company that certainly has many customers who do not agree with that lifestyle! #disappointed." American Airlines is the first Fortune 100 company to develop a gay and lesbian. The company's response was pitch perfect. Today’s rainbow-colored logos reflect the joy and optimism inherent in the rainbow in a multitude of new expressions.American Airlines changed their Twitter avatar to a rainbow flag to celebrate Pride month, but one customer expressed his disappointment during a rant about poor service. (COLAGE) Digital Queers Dignity/USA Ex-ex gays Family Pride Coalition Gay and.
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Consequently, the use of rainbows as logo design elements has fallen back almost to its pre-1970’s level, while the use of rainbow colors in logos has taken off. Organizations, Corporations, and Agencies American Airlines American Civil. Throughout the 1980’s, this black-and-white world was still a reality, so rainbow logos had to be readable as rainbows even without color hence, the familiar semicircular shape.īut in more recent years, as technological advances have brought color to almost every medium, the spirit of the rainbow can be communicated through its colors without the need for its explicit shape. For Pride Month, American Airlines Counters Customer's Antigay Tweet A passenger objected to the airline's use of a rainbow logo for Pride Month, but the company came right back at him.
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Of course, the rainbow’s appeal is based in color designers’ early aversion to rainbows was likely due to the fact that logos often had to be presented in black-and-white media such as newspapers and fax. But the positivity and cheerfulness communicated by the rainbow make it an attractive choice as a general design element. In 1978, as Baker sewed his first flag and Robin Williams’s Mork from Ork first graced American airwaves with his rainbow suspenders, the popularity of rainbow logos suddenly spiked, and remained high throughout the 1980’s.Įarly uses of rainbow colors in logos often specifically emphasized color as a product feature: NBC’s peacock highlighted the network’s color broadcasts, and Apple’s logo touted the Apple II computer’s color graphics capabilities.
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Saul Bass’s 1972 United Way logo was a notable exception, and Rob Janoff’s 1977 Apple mark, with its famously out-of-order colors, helped bolster the trend. Analysis of United States Patent and Trademark Office data (see below) shows that, prior to the late 1970’s, very few American logos featured rainbows. The use of rainbows in commercial symbolism is a relatively recent phenomenon. In recent Junes, the flag has gone mainstream as companies such as IBM have rolled out rainbow versions of their logos to honor (or co-opt) the Pride movement. June is Pride Month, and the most visible manifestation of this celebration of the gay community is the rainbow–in particular, the Rainbow Flag designed by Gilbert Baker in 1978.